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Why Isn’t My Social Media Getting the Same Reach and Engagement?

Have you noticed that your social media posts aren't getting as much love as they used to? If you’re scratching your head wondering why your reach and engagement have dropped compared to last year, you’re not alone. Here are some simple reasons why this might be happening and what you can do about it.

Algorithm Changes

Social media platforms like Facebook and Instagram frequently update their algorithms. These algorithms decide what content gets shown to users and in what order. In the past year, there have been some significant changes that might affect how many people see your posts. For instance, Instagram might now prioritise Reels over static posts, or Facebook might push more content from friends and family rather than business pages.

What You Can Do
Stay updated with the latest changes. Experiment with different types of content, such as videos, stories, and Reels, to see what works best with the new algorithm.

Increased Competition

As more businesses and influencers join social media, the competition for attention gets tougher. There’s simply more content out there, making it harder for your posts to stand out.

What You Can Do
Focus on quality over quantity. Create high-quality, engaging content that resonates with your audience. Try to post at times when your audience is most active.

Content Saturation

If you’ve been posting the same type of content over and over again, your audience might get bored. Social media users crave fresh and exciting content. If they feel like they’ve seen it all before, they’re less likely to engage.

What You Can Do
Mix it up! Try new content formats, topics, and styles. Engage with your audience by asking questions, running polls, and encouraging user-generated content.

Changes in User Behaviour

People’s habits and interests change over time. What worked well last year might not be as appealing now. For example, during the pandemic, many people spent more time online. Now, as life returns to normal, they might be spending less time on social media.

What You Can Do
Regularly check your analytics to understand your audience’s current interests and behaviours. Adjust your content strategy accordingly.

Platform-Specific Trends

Each social media platform has its own trends and popular content types. What’s trending on TikTok probably won't work on LinkedIn. If you’re not adapting to these trends, you might see a drop in engagement.

What You Can Do
Keep an eye on what’s trending on each platform you use. Participate in challenges, use trending hashtags, and stay relevant to the current conversations happening online.


If your social media reach and engagement have taken a hit compared to last year, don’t panic. The digital landscape is always changing, and staying flexible is key. By understanding the reasons behind these changes and adapting your strategy, you can regain your momentum and keep your audience engaged. Remember, it’s all about being creative, staying informed, and connecting with your audience in meaningful ways. Happy posting!